{"id":13456,"date":"2018-01-02T12:34:11","date_gmt":"2018-01-02T11:34:11","guid":{"rendered":"http:\/\/europeanquality.eu\/?page_id=13456"},"modified":"2018-03-30T11:22:13","modified_gmt":"2018-03-30T09:22:13","slug":"emblem","status":"publish","type":"page","link":"https:\/\/europeanquality.eu\/en\/emblem\/","title":{"rendered":"Use of the emblem"},"content":{"rendered":"

The use of the EUROPEAN QUALITY CERTIFICATE\u00ae emblem in marketing communication is a great way to emphasize the credibility and quality of company management. There are many opportunities to display it, and thus to build a positive image of the company. See examples<\/a>.<\/p>\n

\nDirect communication with employees:<\/strong><\/p>\n
    \n
  • newsletter,<\/li>\n
  • intranet,<\/li>\n
  • certificate display during company events.<\/li>\n<\/ul>\n

    Social media:<\/strong><\/p>\n

      \n
    • messages, information in eg: facebook, instagram,<\/li>\n
    • business profiles of the company: goldenline, linkedin.<\/li>\n<\/ul>\n

      Documents, forms for clients and cooperating companies:<\/strong><\/p>\n

        \n
      • correspondence to clients,<\/li>\n
      • invoices sent to customers (printed or issued electronically) can be placed as a watermark or a logo in a selected location,<\/li>\n
      • receipts (logo on rolls for cash registers),<\/li>\n
      • printing on envelopes,<\/li>\n
      • warehouse and other documents (printed or issued electronically).<\/li>\n<\/ul>\n

        Different forms of advertising:<\/strong><\/p>\n

          \n
        • billboard campaigns,<\/li>\n
        • press, TV and radio advertising.<\/li>\n<\/ul>\n

          Marketing materials:<\/strong><\/p>\n

            \n
          • www,<\/li>\n
          • materials about the company profile company,<\/li>\n
          • press materials about the company, interviews, articles,<\/li>\n
          • commercial offers, sales presentations,<\/li>\n
          • printed materials: leaflets, folders, catalogs, book calendars,<\/li>\n
          • product packaging,<\/li>\n
          • product labels,<\/li>\n
          • letterhead,<\/li>\n
          • in the form of magnetic stickers on cars (cars) for sales teams<\/li>\n
          • Stickers for use in the company’s headquarters (branches), warehouses, halls, visible to the company’s employees and guests (at the entrance)<\/li>\n
          • stands at the reception of the company,<\/li>\n
          • as the e-mail footer for employees,<\/li>\n
          • newsletter addressed to clients,<\/li>\n
          • banners, roll ups,<\/li>\n
          • company gadgets,<\/li>\n
          • trade fair stands.<\/li>\n<\/ul>\n<\/div>\n

            Examples<\/h2>\n\n\t\t